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  • Writer's pictureElite Curated

The BMW XM Red Label: Everything You Need To Know

Updated: Jan 28

The bold looking BMW XM Label Red isn’t just the most powerful production car from the German auto manufacturer, it’s a statement of epic proportions. The XM Label Red is BMW’s reimagined idea of a hybrid beast. With an aggressively armoured body, it seems as though 2024 is the year BMW is attempting to make a name for itself amongst the kings of luxury grand tourers, matching the likes of the Land Rover Defender or Porsche Cayenne Turbo GT.

Under the Hood

Dual 4.4-litre twin-turbo petrol V8 and electric motor

0-100km/h in 3.8 seconds

The electric motor provides 75-82km of range with a 140km/h top speed when in EV mode

With both motors in full swing, the XM Label Red can run a top speed of 250km/h or 290km/h with the premium upgrade.


Merino leather upholstery with a custom x/500 badge 

12.3 inch digital instrument cluster

14.9 inch touchscreen with Apple Carplay, Android Auto etc.

1500-watt Bowers and Wilkins sound system

Carbon-fiber trim

Four separate zoned climate control

Front seats with heating, cooling and massage functions

Heated and cooling front cup holders

LED interior lighting


22-inch alloy wheels 

Shadow line black exterior detailing 

50 individual BMW metallic paintwork options

Illuminated ‘kidney’ grille surrounds


From $344,200 (plus on road costs), this is BMW’s most expensive production SUV ever produced.

For an extra $5,700, upgrade to the ‘Edition’ special with extra red trim

For an extra $46,300, boost the power and torque from 480kW/800Nm to 550kW/1000NM

The XM Red Label is strictly limited to 500 units globally with only 30 gracing Australian shores. 

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