The bold looking BMW XM Label Red isn’t just the most powerful production car from the German auto manufacturer, it’s a statement of epic proportions. The XM Label Red is BMW’s reimagined idea of a hybrid beast. With an aggressively armoured body, it seems as though 2024 is the year BMW is attempting to make a name for itself amongst the kings of luxury grand tourers, matching the likes of the Land Rover Defender or Porsche Cayenne Turbo GT.
Under the Hood
Dual 4.4-litre twin-turbo petrol V8 and electric motor
0-100km/h in 3.8 seconds
The electric motor provides 75-82km of range with a 140km/h top speed when in EV mode
With both motors in full swing, the XM Label Red can run a top speed of 250km/h or 290km/h with the premium upgrade.
Interior
Merino leather upholstery with a custom x/500 badge
12.3 inch digital instrument cluster
14.9 inch touchscreen with Apple Carplay, Android Auto etc.
1500-watt Bowers and Wilkins sound system
Carbon-fiber trim
Four separate zoned climate control
Front seats with heating, cooling and massage functions
Heated and cooling front cup holders
LED interior lighting
Exterior
22-inch alloy wheels
Shadow line black exterior detailing
50 individual BMW metallic paintwork options
Illuminated ‘kidney’ grille surrounds
Pricing
From $344,200 (plus on road costs), this is BMW’s most expensive production SUV ever produced.
For an extra $5,700, upgrade to the ‘Edition’ special with extra red trim
For an extra $46,300, boost the power and torque from 480kW/800Nm to 550kW/1000NM
The XM Red Label is strictly limited to 500 units globally with only 30 gracing Australian shores.